WeChat e-shop has its ready-to-use built in functionality in Official Account. In-store visitors are converted into Official Account followers. It bridges the Offline-to-Online gap for merchants to generate recurrent sales via continuous engagement and shares on Moment.
Customers can shop and pay anywhere in the world. Payments are settled in local currency and no remittance from mainland is necessary. Superb user experience with rapid payment journey can minimize drop out rate.
Global merchants can apply official account using foreign business license. No ICP verification for website from mainland China is necessary. Merchants can directly manage the e-shop at local countries.
WeChat e-shop supports group buying such that users are motivated to share on social media. The reward function encourages users to spend and earn rewards for gifts I discounts redemption. Further, the referral capability allows massive growth of sales by leveraging users’ friends network.
WeChat e-shop supports membership such that merchant can collect in-depth profile from clients. Together with CRM functionality, merchants can fully understand the members’ behavior, facilitating customize promotion to obtain best result.